Candidiasis Essay Example | Topics and Well Written Essays - 250 words

Candidiasis - Essay Example in its thriving conditions that can be triggered by dampness, impaired defenses and heat provide a productive environment that triggers their growth (Goehring, 2008). Other risk factors include restrictive clothing, poor hygiene, inflammatory diseases, suppression of immunity and altered flora by antibiotic administration (Kourkoumpetis et al., 2010) Different types of candida exist, but majorities are caused by the Candida albicans species. The case presented by the patient is Candidiasis (moniliasis), which occurs on the skin, but commonly attacks intertriginous areas (body parts where two skin areas touch or rub together), genitals, oral mucosa and cuticles (Kauffman, 2011). Symptoms of skin infections include intense itching, red growing skin rash on skin folds and pimple-like infections of hair follicles. Treatment for intertriginous candidiasis starts with a diagnosis by clinical appearance and examination of a sample of skin for testing (Kauffman, 2011). Intertriginous infection is commonly treated with drying agents such as burrow solution that oozes lesions and topical or oral antifungals. For extensive infections, a mixture of oral and topical antifungals can be used for better relief. Patients are also advised to ensure they take preventive measures that aim at keeping the fungal environment stable. In conclusion, fungal infections especially among women are mostly confused with sexually transmitted diseases. One ought to differentiate between the two by establishing that such infections thrive in warm, moist and sweaty conditions that are presented in the event friction occurs when skin parts rub or touch each other. Kourkoumpetis, T., Manolakaki, D., Velmahos, G., Chang, Y., Alam, B., De Moya, M., Sailhamer, A. and Mylonakis, E. (2010).  "Candida infection and colonization among non-trauma emergency surgery patients".  Virulence  1  (5):

Wall Street Journal Articles for International Accounting Article

Wall Street Journal Articles for International Accounting - Article Example There is high likelihood that the streamlined standards will have major impact on the financial reporting over a wide cross-section of organizations and industries. For this reason, it is important that various audit committee members remain updated on the progress of this initiative in order to identify areas of particular concern and facilitate smooth transition period from the old processes, systems, and financial reporting to newly adopted ones. The proposed revenue model requires recording of the amount of revenue in a pattern that reflects the transfer of control of the goods and or services in question. The FASB recently released a proposed Accounting Standard Update (ASU) touching on classification and measurement of financial instruments. This made with the object of increasing the convergence between US GAAP and IFRS and above all simplify classification methods. Concerning leasing accounting, the boards intend to provide an open and steady representation of leasing transac tions in the financial statements by taking into consideration information relating to the rights and obligations that comes with lease contracts. This article is related to the international accounting particularly International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS) in a number of ways. First IASÂ  39 Financial Instruments: Recognition and Measurement of 2003 categorically stipulates the requirements for the recognition and measurement of financial assets and liabilities as well as certain contracts that relates to purchase and sale of non-financial items. Additionally IAS 32 Financial Instruments: Presentation also summarizes mandatory accounting requirements for the presentation of financial instruments especially with regard to their classification into financial assets, liabilities and equity instruments. The same case applies with the IFRS 9 Financial Instruments, which outlines the requirements for recognition and measurement for f inancial instruments. IAS 17 Leases also touches on the policies and disclosures concerning leases contracts. This is a clear indication that the initiative of Financial Accounting Standards Board (FASB) and International Accounting Standards Board (IASB) to streamline accounting standards should not contravene terms of IFRS or IAS with respect to financial instruments, revenue recognition and lease accounting. 2. Philbin, B. (February 22, 2013). SEC Pressed Citi for More Details on Brokerage Joint Venture The Securities and Exchange Commission (SEC) recently requested Citigroup Inc to come out and defend how it was disclosing and valuing its brokerage joint venture with Morgan Stanley to its investors in its 2011 annual report a few months before it was forced to take approximately $3 billion write-down on the business. It is believed that the business events played an integral role in paving way for exist of Vikram Pandit as the chief executive officer. This request was intend to make the New York Company expand on its language in its report to the investors about valuation and disclosures regarding ownership the business formerly known as Morgan Stanley Smith Barney. The request has not been a onetime event but rather entangle in correspondence, which began in April 2011 and continued into last summer when Citigroup was asked to avail a copy of the report it used to establish the value

Framing And Controlling Media Discourse On Terrorism Criminology Essay

Framing And Controlling Media Discourse On Terrorism Criminology Essay Following the September 11 attacks in 2001 in America, terrorism obtained a global reputation and public reaction throughout the world. Terrorism is not a new phenomenon. It has existed from centuries ago. But that time (September 11, 2001) America was the terrorists target. It was the first time that such massive attack was spread among people around the world by live news. In recent years, the number of stories and news about terrorist and terrorism discourses has been increased, especially after September 11, 2001 in America and July 7, 2005 in London. The Media and the government, as the key institutions in every society, play significant role to create public knowledge toward terrorist and terrorism. It seems that the media, as a tool for presentation of the governments policy, is used and controlled by government in coverage of news about terrorist and terrorism themes. In this essay I am going to address this question: who (which organisation) is managing and controlling media content and discourse about terrorism? According to literatures, (e.g. Hoffman 2006; Paletz 1992) the media is affected directly by governments policy. On the other hand, the media may do the terrorists favours because the media can be also used by terrorists to spread their own news, information and beliefs across society and the world. Altheide (2006), Hoffman (2006) and paletz and Boiney (1992) argue that the media itself plays main role in managing and framing media discourse on terrorist. However, it seems that the media is a device that is used by both government and terrorists to impact on the public mind. Thus, they can utilize the media, negatively or positively, to achieve their goals, meaning that the media does not have complete control over its contents. The reminder of this essay contains of section 2 that discusses about the definition of terrorism,. In section 3 addresses the question of the essay. Finally, section 4 provides the conclusion of the essay. Terrorism and Terrorist In fact, in the last hundred years, terrorism has not much changed. However; a unique and complete definition of this phenomenon does not exist. Despite the expansion of terrorism and its importance for the international security, defining the term terrorism is still faced with uncertainty. One of the main reasons for this ambiguity may be the diversity of terrorists goals and the variety of terrorism forms. Therefore, there is no universally definition of terrorism. On the whole, the word terrorism (terror) means the panic and fear. Common definition of terrorism refers to violent acts and aggressive behaviours which lead to create fear or terror among people. Hoffman (2006) quotes from terrorism group that violent actionsà ¢Ã¢â€š ¬Ã‚ ¦. are shocking. We want to shock people; everywhereà ¢Ã¢â€š ¬Ã‚ ¦.It is our way of communicating with the people. The concept of shock suggests creating fear and murder, threats and intimidation among people. Among various definitions of terrorism, some of them are provided below: The United State Department of Defence (DOD) define terrorism as the unlawful use of violence or threat of violence to install fear and coerce governments or societies. Terrorism is often motivated by religious, political, or other ideological beliefs and committed in the pursuit of goals that are usually political. According to United Nation in (1992) terrorism means: An anxiety-inspiring method of repeated violent action, employed by (semi-) clandestine individual, group or state actors, for idiosyncratic, criminal or political reasons, whereby- in contrast to assassination- the direct targets of violence are not the main targets.(http://www.terrorism-research.com) The U.S Federal Bureau of Investigation (FBI) describes terrorism as: the unlawful use of force and violence against persons or property to intimidate or coerce a government, the civilian population, or any segment thereof, in furtherance of political or social objectives. Taylor (1986) cited in Cottle (2006) sees terrorism as the violence which is done by none -sates groups or individuals. Therefore, he believes that terrorism is not a state-oriented action. Cottle (2006) also believes that Taylors view is more appropriate than the view that points to the state terrorism. Taylors view (1986) is discussable since it seems that in countries with dictatorial government, state is upper hand in terror of oppositions. However, nowadays terrorism is an activity which is related to a particular actors or groups with special ideas. For example, some countries may tend to related terrorism to extremist Muslims. According to Gerrits (1992) cited in Paletz and Schmid (1992) [t]he media may provide insurgent terrorists with a good dose of the oxygen of publicity, but censorship can provide a government with the narcotic of secrecy, which is an even bigger danger to democracy. Cottle (2006) argues that the words terrorists and terrorism are used to say that actions of rebels or/ and oppositions are unlawful and illegitimate. Taheri (1987) says for one mans terrorist will always be anothers freedom fighter, but it can be said with certainly that terrorism is what terrorism does. Although there is not a single view and perspective on terrorism description across the world, terrorism and terrorism related actions carry common concepts which are fear and illegitimating. Types of terrorism To identify who has upper hand in media discourse on terrorist it may be useful to study the types of terrorism. State Terrorism: state terrorism usually refers to the state or states which intervene in the internal affairs of other governments in order to create fear or support of military operations, to weaken and overthrow a government. Domestic Terrorism: This kind of terrorism usually does anti-government activities to create fear among people to obtain attention (Powel, 2011). International terrorism: Emergence of international terrorism has increased in year 1983 (after the explosion of the Marine Battalion Landing Team Headquarters at Beirut International Airport.), and nowadays a considerable rise in international violence, especially in Asian countries, can be seen, especially after 2000 and 2001. The world has witnessed the victim of humans by international terrorism. It seems that international terrorism consists of domestic terrorism and state terrorism which support domestic terrorists. For example, serial explosions in Iraq, Afghanistan and Pakistan, in which thousands of women and children are sent to the slaughterhouse, can be interpreted as international terrorism activity. Cyber terrorism: Dennings (2000) defines cyber terrorism as a violent attack to computer programmes, networks and secret information that leads to a severe fear and economic and political losses. Cyber terrorism is much more serious than the activity of hacker because cyber terrorism aims critical infrastructures of information technology of a country or government to obtain important information in order to use it against that government and/or special group. As the main classical tool of terrorism is explosion and firearms, the main weapon of cyber terrorist is computer. There are many ways that terrorists can use the computer as a terrorism device. The most important methods of cyber terrorism are hacking and computer viruses, electronic espionage, identity theft and destruction or manipulation of information. Who has upper hand in media discourse on terrorism? This section is going to investigate the source of the media discourse on terrorism. On the whole, if we identify who (government, the media itself or terrorist) benefits from the forming the media content about terrorism we may address better the main question of the essay. The Media or government? The media are at the heart of events because the media would like to break news. Therefore, all the discussions about terrorism come from the media, especially after the September 11 terrorist attacks because it is the media that distribute the news of the terrorism and people are informed formally about the events by the media. Media, in particular, old media such as television, radio and newspaper, has become a platform for covering and publishing the terrorists activities in recent years. As Paletz and Boiney (1992) discusses, Laqueurs (1977) indicates that terrorists tend to attack free societies. The terrorist rational is that the media is free in these societies and, therefore, media can cover violent event and publish the related news immediately. It may mean that in tighten societies the media content and news are controlled by the government and violent events may not be covered completely by the media in such societies. For example, in countries such as Spain and Italy, the press has been prohibited to cover and spread terrorist notice. (Obalance, 1989) .This is what that terrorist does not like it. The media are very well suited for the purposes of terrorists. Terrorists utilize different types of media to informed public people about their targets, values and ideas. Hoffman (2006) argues that terrorism can reach a wider target audience with the media because without media the effect of the act would be glancing. Without massive news coverage the terrorist act would resemble the proverbial tree falling in the forest: if no one learned of an incident, it would be as if it had not occurred. (Nacos 2000) Furthermore, Altheide (2006) discusses that the media is seen as an important part of publics life and known as a kind of communication which conveys news and information beyond the margins. Therefore, the media is seen as a tool which can be used by various institutions and for different targets. The media is important for terrorists because without the media they cannot spread the terror news and also they can use the media as leverage on the governments to gain their political goals (Hoffman, 2006). As the media is known as a linker between government and public it is, therefore, the best tool which government can use to inform people about incidents. Nowadays, the media have an inevitable role in promoting government programs and in creating an atmosphere to shape public opinion and decisions. Therefore, the media always has been regarded by governments. Governments with assistance of the media have achieved the unique power in the domestic and foreign area .Statesmen with using the media implement their policies and programs. Therefore, it is obvious that the government in each country have considerable dominance on the media. It can be seen that the media is a tool in the hands of statesmen and cannot act fully independently. Therefore, it might be true to say that when we discuss about the role of the media on framing and managing terrorism discourses, we investigate, in fact, the role and power of the sate which control the media content. However, one may say that the media itself is the first in managing and forming the contents on terrorism because reaction of the media to a terror and the way that the media coverage the related news are different and this may be criticized for damaging effects. The media may contribute terrorists to distribute fear among people or willingly and unwillingly provide terrorists with important information that worsen the situation in favour of terrorism and against the security and peace. This may cause authorities to meet some demands of terrorists to render the peace and calmness to the society. Cottle(2006) discusses that the media can have a progressive role in relation to violence and terror. In other words, it seems that media can encourage people to think about the causes and effects of terror and violence. This leads to form a pubic judge from people on the events. Cottle (2006) calls this phenomenon as democratize violence. However, in most cases the media may censor the fact of incidents, by media owners such as government, in corporate with public authorities to control and constraint the understanding of people of the event. (Paletz and Boiney, 1992). According to Nosseke (1985) cited in Paletz and Boiney (1992) the best way to avoid the impact of the mass media is to prevent the occurrences of terrorist attacks. Nevertheless, it is unlikely that the media, especially the old media, form and manage all news of terrorism directly and independently without the control of the governmental authorities. Terrorism Since terrorism likes a permanent non-normal situation and fear after its act and media contributes to create such a situation, terrorism is the first to wish control over the media. Miller (1982) argues that there is a relationship between media and terrorism. This relationship is inseparable because the media always covers the terrors news. Terrorism also would like to receive attention of the media. Terrorism, like an ill mannered enfant terrible, is the medias stepchild, a stepchild which the media, unfortunately, can neither completely ignore deny.(Powell, 2011) There are various factors which encourage terrorist to use different types of the media (e.g. the Internet) such as depressing their enemies such as government, creating fear among public, being famous to the public by spreading their targets and release their massages through the media. New media, in particular the Internet, has been increasingly used by terrorists to reach their goals. The evidence shows that the old media has been replaced by the Internet especially in covering terrorism discourses because of accessing speed to the news and events on the Internet. Nowadays, terrorists are not restricted geographically and are not dependent on a particular state politically or financially. To reach their murderous goals, they rely on their advanced communication capabilities, including the Internet. All terrorists have particular websites where they can communicate with their readers and followers and also can convey their propaganda. According to Hoffman (2006), almost without exception, all major (and many minor) terrorist and insurgent groups have Web sites. He then quotes from an American Internet researcher at the U.S. governments Foreign Broadcast and Information Service (FBIS): These days, if youre not on the web, you dont exist. Thus, in virtual space and t he new media environment terrorism is able to manage the media discourse and contents on the terrorism issues more freely than the traditional media because public authorities of a society can control over the old media much better than the new media though government, for example, can block some websites and filter them. Terrorism and the Internet both are related to each other. First, the Internet is a space for the both group and individual terrorists to spread their messages of hate and violence. Second, both individuals and groups have tried to attack some computer networks. This attack is known as cyber-terrorism. Communication via computer is ideal for terrorists because it cannot be controlled, limited or censored and it is free to access for everyone. Moreover, the audiences of the Internet are massive, larger than old media and it is easy, fast and inexpensive to access. More importantly, new media audiences can access a multimedia environment. For example, they can use texts, videos and songs simultaneously. Many Internet sites are used by terrorist for psychological war against governments and their military. They put terrible images and movie clips of executed hostages and captives on web sites or show militaries vehicles which have been blown up with roadside bombings or suicide. For example, Al-Zarqawi in May 2004 put on the Internet some films of cutting off the head of a US hostage. Sometimes terrorists use famous web sites like YouTube which is the best place to spread terrorists news and notices is. Terrorists use text messages and video to weak the enemy morale and scare him. Thus, it seems that terrorism is not controllable with the existence of the new media. They are able publish easily their own news, values and activities with the new media (and even with some news channel of TV). The audience can access the original publications of terrorist the Internet. This suggests that terrorism has upper hand in managing the media discourses on terrorism. Conclusion According to the literatures, it is still difficult to identify who is behind the media content and discourses on terrorism or who manages the media about the terrorism issues. However, nowadays, it can be seen that terrorism can use not only the old media but also electronic and virtual media. The media is very important for terrorists. For example, they use the media to spread some films and videos of attacks to create fear and force government or politicians to do a certain work for terrorists. With the development of the new media such as the Internet, mobile phone and etc. terrorism has been capable to manage the media contents. In this respect, terrorism has upper hand in framing the new media content for itself, though power is in hands of dominant government. Government and politician authorities use the media to apply their policy and control society. Therefore, they usually delete some terrorism related news, present incomplete information and delayed news to the audience or may be able to filter some web sites that are against of their polices. Therefore, we can conclude that the media is an important tool to frame and create discourses on terrorism and both government and terrorist have been trying to control and use the media, old and new, for their particular objectives in various ways. It seems that even in a society with free expression and complete democracy the media cannot choose a policy completely against governments policy, especially in the terrorism issues because government and state has power and control over the media. However, in the virtual environment of the media (e.g. the Internet) the control power of the government has been violated and terrorists have been able to present themselves more freely and form their ow n news contents. Rference Altheide,D.L. (2006). Terrorism and the politics of fear. Lanham, Md.: AaltaMira press. Chapter (6). Cottle,S.. (Ed.). (2006). From terrorism to the global war on terror: The media politics of outrage In Mediatizd conflict: Developments in media and conflict studies. Maiden Head: OU press. Dennings, D. (2000). Cyber terrorism, Testimony before the special Oversight Panel of Terrorism Committee on Armed Services, US House of Representative, 23 may 2000. Georgetown University.(http://www.cs.georgetown.edu/~denning/infosec/cyberterror.html). FBIS, Near East/ South Asia. Israel: Palestinian Television Broadcasts Clip Encour- again Martyrdom. Maarive (Tel Aviv) (Hebrew), August 11, 2003. Gerrits, R.P.J.M. (1992). Terrorists perspectives: memories In Palatz, D. Schmid A. (eds) (1992) Terrorism and the media (pp. 29-61). London: Sage. Hoffman,B. (2006). Inside Terrorism. Revised And Expanded Edition. Clombia University Press Laquers, W. (1977). Terrorism. Boston: Little, Brown. Miller, A.H. (1982). Terrorism, the media, and the law. New York, NY: Transnational Publishers Inc.,U.S. Nacos, B.L. (2000). Accomplice or Witness? The Medias Role in Terrorism. Current History-The Journal Contemporary World Affairs. Nosseke,H.(1985). The impact of mass media on terrorists, supports, and the public at large. In A.Merari (Ed.), On terrorism and combating terrorism (pp.87-94). Frederick, MD: University Publications of America Obalance, Edgar. (1989). Terrorism in the 1980s. (P.118) New York: Sterling Publishing Co. Inc. Paletz,D. Boiney, J. ( 1992). Researchers perpectives. In Palatz, D. Schmid A. (eds) (1992) Terrorism and the media (pp. 6-28). London: Sage. Powell, A.K (2011). framing Islam: An analysis of U.S. Media coverage of Terrorism since 9/11. Communication research, 62:1 pp: 90-112. Taheri, A. (1987). Holy Terror: Inside the world of Islamic Terrorism, Adler Adler. P.3. Taylor,P.(1986). The semantics of political violence: In P. Golding, G. Murdock and P. Schlesinger (eds) Communication politics. Leicester: Leicester University Press. DOD Dictionary of Military and Associated terms. WWW.dtic.mil/doctrine/dod-dictionary/data/t/7591.html. [14 Nov, 2011] http://www.terrorism-research.com/ http://www.fbi.gov/albuquerque/priorities

Astrology, Our World, Our Adventure :: essays research papers fc

(Insert Name) (Insert Class) (Insert Date Due)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Astrology, Our World, Our Adventure†¦   Ã‚  Ã‚  Ã‚  Ã‚  Astrology, and the wonders of the solar system†¦ Astrology is not just about the stars; it’s about the stars, constellations, the nine planets, meteors and asteroids, the sun, moons, and the constellations. The solar system is very complex, yet it has many extraordinary objects.   Ã‚  Ã‚  Ã‚  Ã‚  There are four different types of stars: Protostars, Bright Stars, Red Giants, and White Dwarfs. Protostars are stars that are just in the verge of being born. They are glowing clouds of interstellar dust and gas. Causing the protostar to collapse, gravity pulls on every atom moving them towards the center. Over a period of twenty million years the star begins to form, and in 10 million years after the pocket of gas formed, a star is born. The second types of stars, Bright Stars, are formed when the new star has completed about 35 million years of its life cycle. A star’s life cycle is a lot like a human’s, except a star’s years are in millions. When a star is about 10 million years old, it is in the same stage as a regular human-for instance in 10 million years a star is in the same stage as a human that is about twenty. The birth and death of stars are also called Stellar Evolution. A Bright star occurs when nuclear fusion doubles the star i n size. The third types of stars, Red Giants, are made because the outward flow of the star’s core energy stops. Gravity then steps in, squeezing the star making it decrease in size. The core’s heat increases and it starts releasing small amounts of energy, the energy holds a large amount of hydrogen gas. The star then begins to grow larger, but it does not get brighter. As a result of the sudden and quick temperature-drop, the star’s color changes from blue-white to a red. In groups called Globular Clusters (groups of up to one million stars that move through space), are where most of the Red Giants have been found. In the fourth types of stars, White Dwarfs, the star begins cooling off; and as a result of that, the outer gas layer spreads out. The star’s temperature drops again, making the gas layer spread out even more. Eventually, the outer layer spreads out so far, it separates from the star. Then, a Planetary Nebula (cloud of glowing atoms), moves i n all directions.

Family Essay

INTRODUCTION A family is the most important social group to which a person could belong to. Our families teaches us about the importance of knowledge, education, hard work and effort. It teaches us about enjoying ourselves, having fun, keeping fit and healthy. It teaches us all the social and moral etiquettes which a person learns and they learn them because of their family environment. The conditions in a family very much affect the livelihood and working of an individual. There for making your family very important. PREVIEW There are so many reasons why a family is important.  A family is what a person has been around their whole life they have helped that person even if that person doesn’t notice, the family has helped. and no matter what there is a bond between each person in a family a love that you can’t quite explain even when someone in the family has done something to hurt you no matter what happens you will love them even if you don’t think so now. But that is not what this speech is about, I will be focusing on how a family helps; 1.)shapes the personality, 2.) develops emotional strength, and 3.) can work as a support system. BODY I.It shapes the personality. Now how dose our family shape our personality? A.Well since childhood, we are taught be in accordance with the family traditions and cultures which have been going on since generations. B.The basic principles of life and lessons to live it nicely are also given to us by our family. C. The social, moral, and educational background decides the present and future of the child and that is decided by the family, especially the parents. (Transitional Phrase: It is the family which helps us to grow well and deal with the challenges of life because of how our emotional strength was developed). II. When the family goes through a hard time or a joyous time all the members of the family go through it and that is how our development of emotional strength is started. A.When family environment is good and stress free, then the mind of an individual remains delighted and free of any pressure. B.But if the family is broken or if there are continuous family  problems every now and then, this leads to serious mental stress. C.This in turn, has difficult effects on the education, career and future of a person. In other words, the emotional strength of a person and our ability to overcome crisis situations for the most part depends on how we have been brought up. (Transitional Phrase: When a family is well put together the and family members encourage us to do something we will certainly feel confident about whatever it is even if we are not that great at that certain thing.) III. Whenever we are looking for support we always look to those that we know will support us and so when our family works as a support system it will certainly help us a lot. A.And in order to do any job well, a person needs some backing or support to keep their confidence level high. B.Family is the biggest source of this because the family members know that person better than anyone else. therefore they know what is right for the individual and what is not and family should tell you what is not good for u or what they know you certainly cant do. C. If the family always help and encourages that person and that person can trust them then they and will go to them for advice or support trusting them to help them and trusting their judgment if they should or shouldn’t do something. D. Most importantly the family will always be with a person, even in the worst times of that individuals life the family will go through it with them. CONCLUSION Therefore â€Å"Cherish your life, Cherish your health, Cherish your family, and Cherish your friends. For these are the things that money can’t buy and will define your true wealth†.-unknown Appreciate your family because when everything goes downhill your family will be right there with you. And some people don’t have that, some people have to deal with struggles on their own and have a hard time because they do not having a family to help them go through it, yes they might have friends that will help them but there friends don’t have the deep connection that you have with your family they haven’t gone through all that you have because they haven’t been at your side as your family has. You might think that your brothers and sisters haven’t gone through the same thing that you have but there is such a deep connection between a family that they have dealt with you and how you take the situations. There is a reason why God gave you your family and not just  a friend that you know for a couple of years. there is a reason why you will have them in your life forever. However as I said before there is so much more but now is not the time for that, for now I hope you can see how a family is important because of how it helped shape the personality, develop emotional strength, and works as a support system. Families are like branches on a tree. We grow in different directions but our roots remain as one. So â€Å"No matter how bad things get, no matter how wrong things go, family will always be there! So treasure the family you have and don’t take them for granted!†- Nishan Panwar

Emotional Intelligence: Crucial to an Organization’s Success Essay

â€Å"Historically, leaders in most organizations have neglected emotions in the workplace. Today we realize that emotions are very much a part of workplace success. How individuals respond to real situations each and every day and what organizations do to foster productive emotional responses can make the difference between the organization that stumbles and the organization that thrives.† Marcia Hughes, President Collaborative Growth Many companies today are teetering on the edge of disaster. Excessive downsizing has created employees who find themselves overworked, underappreciated and constantly seesawing between exhaustion and fear. Competition in the workplace is fierce and many new recruits feel a need to turn to aggressive tactics to get ahead of their peers or risk falling behind. Business leaders are beginning to realize that such negative emotions among their employees are not healthy for the organization and its prospects for success. Many are seeking ways to turn negative emotions into positive, productive behavior. Research indicates a strong correlation between emotional intelligence and individual job performance. By emphasizing emotional intelligence in hiring and in teambuilding and training programs, senior management and human resources professionals can improve decision making, problem solving and the ability to cope with change among employees. Emotionally intelligent organizations maximize potential for business success and increase productivity because people in these organizations share more powerful connections. Organizations today must strive to become more emotionally intelligent. Their success – indeed their very survival – depends on it. Emotional Intelligence Defined Emotional intelligence, alternatively known as EI or EQ, reflects an individual’s ability to deal with daily environmental challenges and helps predict success in life, both in professional and personal pursuits. EI competencies include empathy, intuition, creativity, flexibility, resilience, stress management, leadership, integrity, happiness and optimism, as well as intrapersonal and interpersonal communication skills. Emotional intelligence is based on a long history of research and theory in personality and social psychology. The three most widely used approaches to emotional intelligence were developed by Reuven BarOn, Daniel Goleman, and Jack Mayer, Peter Salovey and David Caruso. While the theory and practice of EI continues to evolve, the central premise that social and personal competencies are vital for a productive life remains a common theme throughout each model. And research continues to demonstrate EI’s importance to both individuals and organizations. Measurement of Emotional Intelligence The Bar-On Emotional Quotient Inventory (EQ-i ®) is the first scientifically developed and validated measure of emotional intelligence. Reuven Bar-On is an internationally acknowledged expert and pioneer in emotional intelligence and has been instrumental in defining, measuring and applying various aspects of the concept since 1980. He coined the term â€Å"EQ† (â€Å"emotional quotient†) in 1985 to describe his approach to assessing emotional and social competence and created the EQ-i, which was the first test of emotional intelligence to be published by a psychological test publisher (1997). Today EQ-i assessments are the most widely used measure of EI, approaching two million copies distributed worldwide, making it one of the most popular psychological tests. The EQ-i provides information for each individual on five composite scales and 15 subscales: o Intrapersonal Scales: self-regard, emotional self awareness, assertiveness, independence, self-actualization o Interpersonal Scales: empathy, social responsibility, interpersonal relationships o Adaptability Scales: reality testing, flexibility, problem solving o Stress Management Scales: stress tolerance, impulse control o General Mood Scales: optimism, happiness The EQ-i can be used by organizations as part of the recruitment screening process to assist in identifying potentially successful employees. It can also be employed in identifying emotional and social skills for employee training programs, teambuilding and enhancing leadership capabilities in the workplace. In addition, an organization’s return on investment can be measured using this reliable instrument. The Role of Emotional Intelligence in Organizations A growing body of research demonstrates that emotional intelligence is a better predictor of â€Å"success† than traditional measures of cognitive intelligence (IQ). The workplace is an ideal environment for people to develop their social and emotional skills, as individuals are motivated to develop those capabilities in pursuit of success and promotion. The concept is equally important to employers, as their bottom-line productivity rests on the emotional intelligence of the whole organization. When executives and employees work to improve capabilities in areas in which they are weakest, it benefits the entire organization, improving communication and increasing productivity. The EQ-i creates a profile of an individual’s emotional intelligence, showing both areas of strength and weakness. Individuals can use this information to develop areas in need of improvement. Organizations can use these profiles to show whether a potential hire would make a good addition to the team or expose traits in existing employees in need of enhancement through training or incentive programs. An action plan can be developed once an individual or organization has this information, supporting growth in desired areas. â€Å"As the pace of change increases and the world of work makes ever greater demands on a person’s cognitive, emotional, and physical resources, this particular set of abilities will become increasingly important.† Cary Cherniss, Ph.D. Graduate School of Applied and Professional Psychology Rutgers University Bridging the Gap between Theory and Practice Scores in each EQ-i category can predict job performance and satisfaction. When an organization evaluates the emotional intelligence of its employees and of its star performers, it gains a strong blueprint for improving individual performance, enhancing the workplace climate and driving productivity. Application of the EQ-i by the U.S. Air Force demonstrates the financial power of this information. The exceptionally high turnover rate of recruits was changed by finding that recruits who scored well in five factors – assertiveness, empathy, happiness, self-awareness and problem solving – were 2.7 times more likely to succeed. By using this instrument to find those who are right for this position, the Air Force increased retention rate by 92%, saving an estimated $2.7 million in less than a year. The consequences for neglect of emotional intelligence in an organization can be devastating to productivity and bottom-line business results. Breakdowns in internal communication that produce confusion, uncertainty, hostility and reduced productivity are just a few of the factors organizations face if they do not actively pursue a strategy of fostering emotional intelligence in the workplace. Successful organizations today strive to reap the benefits of becoming more emotionally intelligent: improving performance of employees and executives, building strong teams and driving productivity. â€Å"The quest to make companies more emotionally intelligent is one more and more organizations are embarking on, whether they use the term or not. An organization’s collective emotional intelligence is no mere soft assessment; it has hard consequences.†

Stress and Emphasize

Stress and Emphasize Stress and Emphasize Stress and Emphasize By Maeve Maddox A reader says, Your thoughts re â€Å"stress† and â€Å"emphasize† would be appreciated. As transitive verbs, stress and emphasize are used interchangeably with the meaning â€Å"to accentuate or draw attention to.† For example: Employers  stress the need  for communication, collaboration, critical thinking and creativity. Speakers Stress Need to Consult More Closely with Contributors of Peacekeeping Personnel Avian Influenza Findings  Emphasize  the  Need  for Good Biosecurity. Council members  emphasize the need  to take action to develop the Former Bennett Freeze Area. The substitution of emphasize for stress in the context of language study would not be incorrect, but stress is the more common choice: The word present is a two-syllable word. If we stress the first syllable, it is a noun or an adjective. But if we  stress the second syllable, it becomes a verb. [In poetry scansion] a foot is an iamb if it consists of one unstressed syllable followed by a stressed syllable, so the word remark is an iamb. The verb stress has a third meaning unrelated to emphasize: â€Å"to subject [sub-JEKT] to hardship, affliction, or oppression.† Here are examples of this use: Teachers stressed by escalating demands Everyday Problems  Stress Teachers  the Most If youre a mom  of a child with autism, what most  stresses  you? Although the verb stress is sufficient, many speakers add the particle out: What Stresses Americans Out the Most? Tell us whats stressing  you  out, and  you  could win a $100 Taichi Wellness gift certificate. Stress and emphasize are interchangeable when the meaning is â€Å"to draw attention to† or â€Å"to accentuate,† but not when the meaning is â€Å"to make tense and anxious.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:16 Substitutes for â€Å"Because† or â€Å"Because Of†20 Rules About Subject-Verb AgreementA "Diploma" is not a "Degree"

Compare and contrast the two worlds of Venice and Belmont depicted in Shakespears The Merchant of Venice Essays

Compare and contrast the two worlds of Venice and Belmont depicted in Shakespears The Merchant of Venice Essays Compare and contrast the two worlds of Venice and Belmont depicted in Shakespears The Merchant of Venice Paper Compare and contrast the two worlds of Venice and Belmont depicted in Shakespears The Merchant of Venice Paper Essay Topic: Back in the World Stories Merchant Of Venice Play The Lord Of the Rings the Fellowship Of the Ring The Merchant of Venice is a play written by Shakespeare. It corresponds two very contrasting stories and settings. One of these stories takes place in 16th century Venice and the other from Shakespeares imagination, Belmont. Both the stories have such different settings in them, which Shakespeare deliberately does. Theres The Bond Story, which takes place in Venice and then theres The Casket Story which takes place in Belmont. Both have totally different atmospheres and conflicting stories. Each setting forms the backdrop to two very different stories. The two settings have very dissimilar natures. Venice is a trading city with a thriving community. Venice is the centre of International trade making it a wealthy city. Shakespeare makes passing references to the citys features; Signor Antonio, many a time and oft In the Rialto you have rated me About my monies and my usances He continues; Since that the trade and profit of the city Consisteth of all nations. Therefore go. Belmont on the other hand comes from Shakespears imagination. Belmont is very femininely dominated. Its a wealthy city like Venice. Belmont is a fairy tale world of love and romance, which Shakespeare imagines it to be. It is a harmonious and tranquil city. Although we are not told if it is an island or not, we get passing references that give us a hint it is an island as it is described as a beautiful, opulent mansion; The watery kingdom, whose ambitious head Spits in the face of heaven, is no bar To stop the foreign spirits, but they come This shows the reader that the house must be a luxurious mansion. The phrase the watery kingdom shows it is Neptunes realm. Portia also shows the reader that her house is great; when Bassanio picks the right casket describes her house as this fair mansion. Belmont is the home of the rich Portia. Portia lives in a beautiful great mansion; But now I was the lord Of this fair mansion, master of my servants This shows that Belmont is magnificent, peaceful and tension free. The complete opposite to Venice. There are two main stories The Bond Story and The Casket Story. The bond story takes place in Venice and the casket story takes place in Belmont. Venice is a wealthy, trading city where much business man live. It consists of dramatic, tense events and is a place full of unhappy and unkind people, however it could be said that it also has a vibrant street life. The scenes in Venice mostly take place on the streets. It is very masculine. It is a mercantile risk-taking city. This is where the serious side of the play takes place. On the other hand Belmont is a city, which reflects tranquil, harmonious comedy. The main character of the bond story is the rich Jew, Shylock. He is the moneylender. The other characters in the casket story are Bassanio, an Italian lord who is a suitor to Portia, Antonio, a merchant of Venice. The main plot of the story is, that Bassanio wants to go to Belmont to marry Portia, however doesnt have enough money, so his good friend Antonio wishes to borrow money from Shylock to give to Bassanio to go to Belmont. Yet Shylock and Antonio hate one another; You call me misbeliever, cut throat dog, And spit upon my Jewish gaberdine This shows that Antonio has such hatred of Shylock. However Shylock lends Antonio three thousand ducats, but for a very harsh price; let the forfeit Be nominated for an equal pound Of your fair flesh, to be cut off and taken In what part of your body pleaseth me As you can see Shylock is asking for exactly a pound of fair flesh from Antonio, from whatever part of the body he chooses. This makes the bond a murderous one especially between Shylock and Antonio. Shylock wants revenge for the many times he as a Jew has been hurt. This side of the play is dominated by hate. The main themes that take place in Venice are hatred, religious intolerance, revenge, greed and prejudice. This reflects upon the city as being murderous, dramatic and tense. Whereas Belmont on the other hand is a city of Love, marriage, romance and comedy. Belmont is an aspect of the play, which brings the comedy, fairytale romance into perspective. It changes the play from tense and murderous to fun and comedic. It breaks up the dark, horrid features of Shylock and adds gentle, beautiful features of Portia and Bassanio and Lorenzo and Jessica; an equal pound of your fair flesh, to be cut off and taken to How sweet the moonlight sleeps upon this bank! This also shows that Belmont is a peaceful, moonlit and calm place to be whereas Venice is masculine and tense. The casket story is set in Belmont; it mainly captures Portia, and her great beauty; In Belmont is a lady richly left, And she is fair, and fairer than that word- Of wondrous virtues. Sometimes from her eyes I did receive fair speechless messages The prince of Morocco repeatedly calls Portia as fair Portia. This shows her beauty. He also says all the world desires her. The comedic features take place in Belmont, when the suitors arrive. Before Portias father died he wanted to make sure she would marry the perfect man so he planed a test. He made three caskets; one gold, one silver and one lead. First came the prince of Morocco, he choose the Gold casket which was incorrect, then came the prince of Aragon, he choose the Silver casket which too was incorrect then finally came Bassanio he choose the casket that was made from lead and that was correct. Bassanio and Portia rejoice, Gratiano marries Nerissa and Lorenzo marries Jessica. The main themes here are love, marriage, romance and comedy. The societies represented in the two settings are very different. The Venetian society is energetic, opulent, full of wealthy confident young men for example; Bassanio, Lorenzo, Gratiano, Salarino and Salanio. They enjoy good fellowship and help each other through life for example when Gratiano and Salarino help Lorenzo elope with Jessica. Another example is when Antonio helps Bassanio court Portia. However they make life intolerable for those outside their group; Fair say, you spat on me on Wednesday last, You spurnd me such a day, another time You calld me dog: and for these courtesies Ill lend you thus much monies This shows that Antonio makes life intolerable for Shylock. This shows that Antonio has been so cruel to him simply because hes a Jew. Venice is a city full of dramatic tensions, especially racial tension; between the Christians and Jews. Shylock says; I hate him for he is a Christian This shows his hatred towards Christians, especially Antonio. They both hate each other simply for the fact that they are different religions; Antonio being Christian and Shylock being Jewish. Belmont is very different to the Venetian society. Belmont is a place of wealth and luxury. Portia lives in a mansion and when the prince of Morocco arrives there, he enters to a flourish of cornets. This shows Belmont is a place of harmony and ease free from the commercial bustle of Venice, and the racial tension. Both Belmont and Venice have different atmospheres, Venice being energetic and exciting. A city full of dramatic tensions for example racial tension, mercantile risk taking, when Antonio borrows money from Shylock in the hope that several ambitious business ventures will produce large profits; Why, fear not, man, I will not forfeit it. Within these two months, thats a month before This bond expires, I do expect return Of thrice three times the value of this bond This shows there is a lot of competition and rivalry, especially between two of the plays central figures Antonio and Shylock. Belmonts atmosphere on the other hand is calm, peaceful, and free from the tensions of Venice; How sweet the moonlight sleeps upon this bank! Here will we sit, and let the sounds of music Creep in our ears; soft stillness and the night Become the touches of sweet harmony Shakespeare has chosen to set The Merchant of Venice in two very different settings because the play has two very different stories in it. One reason could be to provide a sharp and dramatically effective contrast. Another reason maybe The Venetian setting provides us with the serious side of tension. Conversely Belmont gives us the Casket story, which lightens the mood throughout the whole play, because Shakespeare has chosen to go back and forth from Belmont to Venice. For example the great drama of the court scene just before the plays end is immediately followed by the romance and gentle comedy of the plays final scene, the coming together of the three lovers, Bassanio and Portia, Gratiano and Nerissa and Lorenzo and Jessica. The play finishes in Belmont on a note of love and harmony rather than in Venice on a note of hatred, vengeance and betrayal.

Advancement Of The Spinning Wheel History Essay

Advancement Of The Spinning Wheel History Essay A spinning wheel is a machine utilized for the conversion of fiber into yarn or thread, which is then used to make cloths (McCloskey, 1981). Its main functions are to combine fibers into a thread or yarn and then gather it in a bobbin so that it may be used as thread for the loom. It works on the principle that if you hold a bunch of fibers together and you pull a few out, the few will separate from the rest. These are pulled while being twisted at the same time hence forming a thread (Redford, 1931). The spinning wheel was invented between 500 and 1000 AD. However, the years 1400- 1800 are the ones referred to us the era of the spinning wheel (Jefferson, 1972). Unfortunately, no real spinning wheels survive from medieval times hence the only reliable evidence comes from images and records written during that time (McCloskey, 1981; North, 1979). It improved from the spindle, which was barely a stick with some weight attached. However, somewhere between 500 and 1000 A.D., An inventor turned the spindle sideways and added a pulley, which he then connected to the drive wheel. With this, the spinning wheel was ready for the work a head. Unfortunately, the merchants vehemently opposed the wheel when it hit the Western Europe markets blaming it for producing lumpy and uneven thread hence lowering the quality (Redford, 1931). There still rages a controversy about the development of this invention with some arguing that it was made in China for silk and ramie spinning while others believe that it was made later in India in order to cater for its cotton industry (McCloskey, 1981). However, spinning technology had been around for quite sometime before majority of the people embraced it and this makes it very hard to pinpoint a specific year or time and claim that is when specific improvements were done to it (Hurt, 1954). Come the 18th century the industrial revolution brought about a very big shift in the spinning industry and the mechanization of the spinning wheel be gan (McCloskey, 1981). One of the highly acclaimed inventors of the spinning wheels is Mr. James Hargreaves. Noticing an overturned spinning wheel which continued turning while the spindle was vertical, gave him the idea that several spindles could be organized to function at the same time from that position (Jefferson, 1972). Later he developed a model, which had eight spindles hence leading to increased output by his family members. News of his inventions caused his house to be attacked by jealous spinners and in the process all his machines were destroyed. Later, Mr. Hargreaves named his invention the spinning Jenny and patented the device in 1770. The spinning wheel led to higher output per person. In thread making, output increased by a factor of more than 10. With that, the production of rags and subsequently cheap paper revolutionized the printing industry (Hayek, 1954). The faster rate of spinning led to increased demand for the spinning wheels and with this agriculture was well on the way to being mechanized (Ashton, 1957). Later, Richard Arkwright’s new invention, a water- frame spinning roller was out in the year 1968.Eleven years Later in 1979, Samuel Crompton came up with a ‘spinning mule’ which was a combination of Arkwright’s water frame and Hargreaves Jenny (Hayek, 1954).

Marketing research for Ice pad and Outline the process for gathering Paper

Marketing for Ice pad and Outline the process for gathering data for and explain how you would analyze the inf - Research Paper Example Yet again, market research can help management decide how best to deliver their products to the target market. With many manufacturers producing and marketing a variety of ice pads in the U.S. it is important for a new entrant in the market such as Ice Pads Limited to establish what kind of products it needs to offer to win a significant part of the market. Ice Pads Limited was established in 2011 and has been a market leader in the supply of ice pads in China. The company sees a great potential in the United States, and particularly in New York City where winter sports are commonly played. The company targets individuals of either gender who engage in winter sports such as skating and ice hockey aged between 16 and 60. The sports are played by people across all socio-economic backgrounds and who have different lifestyles. Although these games are popularly played during the winter season when there is a lot of snow, there are places in New York that have ice courses for playing thro ughout the year. The major competitors in the New York market include Paragon Sports, New York Golf Center, and Jack Rabbit, all of which offer various ice pads used for sporting purposes. Problem Definition Ice Pads Limited needs to establish the kind of ice pads to offer to the New York market, the best price for the products, and the factors that people consider when buying ice pads for winter sport activities. The organization is a new entrant in the market and needs to offer unique and well priced products to win a significant part of the market within its first year of operations. Objectives 1. To establish what customers like or dislike about the products that are offered in the market currently 2. To establish what needs to be improved in the products offered in the market currently to make them better for customers 3. To establish the factors that consumers consider when buying ice pads 4. To establish the appropriate price for ice pads in the New York market Research Metho ds Data for market research can be drawn from primary or secondary sources according to Wight (2013). During the market research, primary as well as secondary data will be collected. Secondary data will be drawn from the Internet and brochures produced by competitors in the market. Primary data will be collected through a field survey. During the survey, a sample of 50 respondents randomly drawn from New York city will be issued with questionnaires containing about 10 closed ended questions. Given that the products for which the market research is conducted are mainly bought and used by individuals across all age groups, the sample frame will include individuals of either gender, living in New York City aged between 16 and 60 years interested in and actively engaging in winter sports. In this respect, the samples will include individuals who have at least taken part in one winter sport at one time or another in their life. The samples will be drawn from different streets in New York City. The researchers will draw the samples by randomly approaching individuals between the age of 16 and 60 going about their businesses. The potential respondents will be asked to spare a few minutes of their time and introduced to the research. More specifically, the researcher will introduce themselves before briefing the potential respondent about the study; its nature and the objectives of the

Financial Risk Essay Example | Topics and Well Written Essays - 2250 words

Financial Risk - Essay Example Both companies have carried out work in Africa, Asia, Australia, the United States and other parts of Europe. The company operates from offices in the UK and Spain and focuses on the development of residential properties. In the UK the company operates from 24 regional offices across England, Scotland and Wales (Taylor Wimpey 2011b). Over the years, the company has built a wide range of properties from one and two-bedroom apartments to five bedroom detached houses. In addition to its UK and Spain construction business Taylor Wimpey also operates two other businesses - Prestoplan and Taylor Wimpey Logistics (TWL). Prestoplan is the company’s timber frame solutions business which allows for the simplification of on-site construction while TWL is its supply chain logistics business that sources materials in bulk from suppliers ‘just in time’ for carrying out construction (Taylor Wimpey 2011c). The industries in which Taylor Wimpey competes include residential constru ction contractors, the construction sector, and residential real estate development (Hovers 2011). The company’s main competitors are Bellway plc which is located in Newcastle Upon Tyne in the UK and The Berkeley Group Holdings plc in Cobham, Surrey. 2.0 Financing Decisions According to Edum-Fotwe et al (1995) the construction industry in the UK has always experienced a high level of insolvencies when compared to other industries. One of the main causes of this is the improper use of cash resources (Chen et al 2010). It is therefore important that regular performance evaluation be carried out in order to determine the strategies to use in order to ensure survival. Financial analysis using a number of ratios therefore becomes important. Liquidity and solvency ratios look at the ability of a firm to pay to meet short-term and longer-term financial commitments as they fall due (BPP 2009). Financing decisions will affect Taylor Wimpey’s financial risk 2.1 Financial risk Ac cording to Holton (2004) risk as it is commonly used refers to both exposure and uncertainty, neither of which can be defined operationally. There are many different types of risk. However, this paper looks at financial risk. Financial risk is the risk that is associated with debt financing. This synonymous with Gabriel and Baker (1980) definition which states that financial risk is ‘the added variability of the net cash flows of the owners of equity that results from the fixed financial obligation associated with debt financing and leasing.’ It also involves the ‘risk of cash insolvency’ and has been extended to include the risk of not being able to fill obligations in relation to prior claims with the cash that the business generates Gabriel and Baker (1980). A firm’s ability to meet its obligations is determined by the level of its fixed obligations as well as its liquid resources (Gabriel and Baker 1980). It is the risk that a company will not be able to meet its financial commitments due to insufficient cash flows. It is the additional risk that shareholders face when debt is used in addition to equity capital. Financial risk arises as a result of various transactions of a financial nature including legal transactions, new projects, mergers and acquisitions, debt financing, and through the activities of management, stakeholders and competitors (Horcher 2005). Financial risks are associated with both short-term and lon

Argument for emergency relief of disaster survivors Essay

Argument for emergency relief of disaster survivors - Essay Example However, the primary mindset that has traditionally governed the relief efforts made by the relief agencies is to extend medical assistance and supply basic necessities like food, medicines, clothing, drinking water and shelter to the disaster survivors. It would not be wrong to say that hitherto the relief efforts made by the relief agencies tended to focus on the external needs of the disaster survivors. The relief agencies till very recent times totally ignored the mental distress and the resultant mental health issues faced by the disaster survivors. For example it was only in 1989 that the Red Cross recognized the need for extending mental health services to the survivors in the disaster hit areas. Many government agencies and the policy makers deployed in important relief agencies believe that the visible and material needs and requirements of the people in the disaster hit areas should take precedence over the less obvious aspects such as the mental trauma and distress faced b y them. However, this approach towards disaster relief is utterly narrow and short sighted. Ignoring the mental health needs of the survivors in the disaster hit areas is indeed callous and in a way cruel. Disasters by their very nature happen to be instances that not only jeopardize the set way of life of the people in an area, but that also lead to the loss of the loved one’s and personal homes and possessions, acute physical injuries and physical trauma, and a total shattering of the social moral (McFarlane & Williams 1). Hence, a disaster is bound to cause much psychological and emotional distress to a significant proportion of the survivors in any impacted area. Hence, mental health services need to be an integral aspect of the relief extended to the survivors in the disaster hit areas so as to help the survivors cope up with the trauma and distress experienced by them, to

Definition of family Essay Example | Topics and Well Written Essays - 1000 words - 1

Definition of family - Essay Example This essay discusses that there prevailed among the American whites a form of monogamy easily terminable on both sides, which was called the â€Å"pairing family.† The issue of the married pair was known to everybody knew and identified by everyone: there was without a doubt who was to be referred to as father, mother, daughter, son, sister or a brother. However, these names were in fact used rather in a different way. The man not only referred to his own young ones as his daughters and sons but also the kids of his brothers, and they referred to him as the father. The kids of his sisters, on the other hand, he referred to them as his nephews and nieces, and they referred to him as their uncle. In the modern world, it is very hard to define family. This is so because parents nowadays have little influence on their children. Children are mostly influenced by their peers and also by the media. Children are influenced negatively by whatever they learn on the television and on the internet. Parents have also delegated the duty of molding their children to teachers. It becomes very hard for a teacher having several pupils to monitor and tutor each and every pupil closely. Parents spend most of their time working. This means there is no or less family time. There has also been a case of neglect of children by parents leading to the suffering of children. This has led to children being sent to foster homes. Hence it can be concluded that family is anyone who gives you a sense of belonging, care, love, and protection.

Impressions of Visiting Vatican Museum Essay Example | Topics and Well Written Essays - 750 words

Impressions of Visiting Vatican Museum - Essay Example Before going into the particular sensations that my senses felt, it is necessary to begin to describe the experience with relation to the mood that I had upon arriving at the Vatican museum. The mood itself was a mixture of feelings that helped to add to the overall experience and the level to which I can recall it. Firstly, I was exhausted from my travels. Secondly, I was fatigued from standing in line under the hot Italian sun for over an hour. Thirdly, I was thrilled to realize the fact that finally, I was going to be able to realize my dream. And lastly, upon entering the museum itself, I was in pure amazement. What greeted my senses was something that is difficult to retell while keeping the experience as powerful as it was to me. Upon entering the museum, I remember the distinct smells that I encountered. It was an interesting medley that recalled the smell of an air conditioner that had just been turned on for the first time of the season mixed with the powdery smell that ston e buildings often have. What was noticeably remarkable was the fact that the museum did not smell like a museum. Instead, it smelled more sterile. This had the combined effect of somewhat distancing the exhibits from the reach of the visitor. Had the location smelled more like a museum, it is likely that I would have in some way met at least a few of my prior expectations regarding the exhibits housed within. One factor that detracted from the overall experience was the sheer number of people that were in the Vatican museum at the same time that I took my tour. Although I expected that such a tourist attraction would be crowded, I had no way of preparing myself for the number of people that I encountered. Unfortunately, at times, the crush of the crowd did take away from the overall experience as I felt that at certain times I was being herded through the museum without having the necessary time to take in the setting and/or the artwork that greeted me.  

Argument for emergency relief of disaster survivors Essay

Argument for emergency relief of disaster survivors - Essay Example However, the primary mindset that has traditionally governed the relief efforts made by the relief agencies is to extend medical assistance and supply basic necessities like food, medicines, clothing, drinking water and shelter to the disaster survivors. It would not be wrong to say that hitherto the relief efforts made by the relief agencies tended to focus on the external needs of the disaster survivors. The relief agencies till very recent times totally ignored the mental distress and the resultant mental health issues faced by the disaster survivors. For example it was only in 1989 that the Red Cross recognized the need for extending mental health services to the survivors in the disaster hit areas. Many government agencies and the policy makers deployed in important relief agencies believe that the visible and material needs and requirements of the people in the disaster hit areas should take precedence over the less obvious aspects such as the mental trauma and distress faced b y them. However, this approach towards disaster relief is utterly narrow and short sighted. Ignoring the mental health needs of the survivors in the disaster hit areas is indeed callous and in a way cruel. Disasters by their very nature happen to be instances that not only jeopardize the set way of life of the people in an area, but that also lead to the loss of the loved one’s and personal homes and possessions, acute physical injuries and physical trauma, and a total shattering of the social moral (McFarlane & Williams 1). Hence, a disaster is bound to cause much psychological and emotional distress to a significant proportion of the survivors in any impacted area. Hence, mental health services need to be an integral aspect of the relief extended to the survivors in the disaster hit areas so as to help the survivors cope up with the trauma and distress experienced by them, to

Impressions of Visiting Vatican Museum Essay Example | Topics and Well Written Essays - 750 words

Impressions of Visiting Vatican Museum - Essay Example Before going into the particular sensations that my senses felt, it is necessary to begin to describe the experience with relation to the mood that I had upon arriving at the Vatican museum. The mood itself was a mixture of feelings that helped to add to the overall experience and the level to which I can recall it. Firstly, I was exhausted from my travels. Secondly, I was fatigued from standing in line under the hot Italian sun for over an hour. Thirdly, I was thrilled to realize the fact that finally, I was going to be able to realize my dream. And lastly, upon entering the museum itself, I was in pure amazement. What greeted my senses was something that is difficult to retell while keeping the experience as powerful as it was to me. Upon entering the museum, I remember the distinct smells that I encountered. It was an interesting medley that recalled the smell of an air conditioner that had just been turned on for the first time of the season mixed with the powdery smell that ston e buildings often have. What was noticeably remarkable was the fact that the museum did not smell like a museum. Instead, it smelled more sterile. This had the combined effect of somewhat distancing the exhibits from the reach of the visitor. Had the location smelled more like a museum, it is likely that I would have in some way met at least a few of my prior expectations regarding the exhibits housed within. One factor that detracted from the overall experience was the sheer number of people that were in the Vatican museum at the same time that I took my tour. Although I expected that such a tourist attraction would be crowded, I had no way of preparing myself for the number of people that I encountered. Unfortunately, at times, the crush of the crowd did take away from the overall experience as I felt that at certain times I was being herded through the museum without having the necessary time to take in the setting and/or the artwork that greeted me.  

Young Girls Gone Wild Essay Example for Free

Young Girls Gone Wild Essay A crowd of young girls watched in awe when the lives of people in their town were cut short as they hanged, lifeless and cold their feet dangling just feet above the ground. One young lady was even smirking at the horrid sight as she came to realize her extreme actions had paid off. This young lady was Abigail Williams. Abigail was a 17 year-old girl. Through Abigail Williams a girl in The Crucible, the author, Arthur Miller describes his perception of young females during the time of the Salem Witch Trials making them out to be selfish, attention seeking, and manipulative individuals who are willing to go to great lengths to get what they want. Whether it be dancing around a fire, accusing others of witch craft, or inflicting self-harm, Abigail’s outrageous actions would were a major contribution to the chaos in the town of Salem. There are many different events in the play that show how teenage girls act during the time of the Salem Witch Trials. But all the chaos in the town of Salem seemed to have started with a few young girls. One particular young lady that comes to mind is Abigail Williams. She went against the rules of the town and was caught dancing and singing in the woods, which was thought to be extremely bad during this time. It all began when Abby cried out â€Å"I saw Sara good with the devil! I saw goody Osborn with the devil, I saw Bridget Bishop with the devil!† (Miller 1235). Abby’s claims along with some other odd events sent the town into complete pandemonium. Abby’s questionable actions; dancing, singing, accusing others of witch craft, give the reader room to make assumptions about the characteristics of adolescent girls right from the start of the play. A specific event took place later act in act one. There had always been tension between Abby and Elizabeth. Elizabeth was the wife of John Proctor and had been suspicious of the relationship between Abby and John for some time. After a scandalous conversation took place involving John and Abby, and more and more people started being accused, Elizabeth began to come to conclusions abo ut the real motive behind all the accusations. When speaking with her husband about Abby’s intentions, Elizabeth explains to Mr. Proctor,  Ã¢â‚¬Å"She wants me dead John, and you know it† (Miller 1240). Elizabeth has no doubts in her mind regarding Abigail’s ill intentions. She knows that Abby would be willing to take extreme actions to replace her as Mr. Proctor’s wife. At this point in the play Elizabeth looks to prove to John that the young 17 year-old girl was out to get her. This is just another way Arthur Miller coveys his thoughts about young women during this period of time, it shows Abby as self-centered and crazy. At the end of Act II, Elizabeth’s greatest fear had become true; she had been arrested for witch craft because of a claim made by Abigail Williams. At the beginning of the act Marry Warren has a poppet, which is a term for a handmade doll and hands it over to Abby. For Abby, this was the perfect opportunity to set up Elizabeth due to the fact that Marry Warren lives with the Proctor Family. When Marry isn’t looking Abby sticks a needle in the poppet and leaves it in the Proctor house. Just moments later Hale comes forward with shocking news that â€Å"Abigail were stabbed tonight, a needle was found stuck in her belly† (Miller 1246). Later the needle is found in the Poppet at the Proctor house giving strong evidence to Abby’s claim, that Elizabeth stabbed her. Clearly Abby was plotting the arrest of Goody Proctor and she went as far as stabbing herself to get Elizabeth in trouble. Even an online source can agree that the message Miller is sending about young women is anything but positive, writers of an online article say â€Å"Abigail’s cunning is shown again in Act II when she frames Elizabeth Proctor for witch craft. Later in Act III she even accuses Proctor who she claims to love†(Shmoop). Although Abby is willing to justify stabbing her own self to be with Proctor, she still is quick to accuse him. This makes it clear that nothing was going to stop Abby from getting what she wanted. This quote also makes her sound delusional because she was okay with harming someone that she claimed to love. This is just another strong piece of evidence to prove the Arthur thought of young women as manip ulative. As the play goes on Miller continues to convey his opinions or gender bias through Abby Williams. Different events continued to take place bringing the teenage girls into the spotlight. They seemed to be the center of attention for various reasons, but this did not seem to bother them in the least. Abby bring drama to the town once again as she cries out to the court room, â€Å"I have been near murdered every day because I had done my duty pointing out the devils people-and this is my  reward? To be mistrusted, denied, and questioned like-â€Å" (Miller 1258). Abby is yet again playing the role of the victim. The people in the court start to become more aware of her vindictive behavior. She seems to always worry about herself which again, proves that Miller was trying to convey that young women were self-centered and manipulative. Toward the end of the play Abby began to realize that people were starting to catch onto her devious ways. Miller revealed â€Å"Abigail stole much of her uncle’s money in hopes of escaping with Proctor† (Slader). The online source was describing her selfish ways by Abby taking a huge portion of her Uncles money, who had raised her, her entire life, to save her own self. This is just another quote that justifies Millers point of view of girls during the Salem Witch Trials. They were manipulative, self-centered, and crazy. There is no denying the way Miller felt about young teenage girls in Salem in the late 1600’s. His perspective on adolescent females during this time is clearly displayed through the character Abigail Williams. There are many pieces of strong evidence to support the claim of Millers gender bias and the actions Abigail takes are proof that the girls were manipulative, self-centered, and attention seeking.

Pros And Cons Of Media Globalization Media Essay

Pros And Cons Of Media Globalization Media Essay Globalisation and its impacts have constituted one of the latest buzz words of today. It could be seen on the streets in any part of the world through the global reach of the Adidas sport shoes brand or the McDonalds fast-food chain, in our everyday media consumption through global media coverage of events such as the recent uproar in Egypt, terrorist actions such as the 911 and celebrity events such as the royal marriage of Prince Williams and Kate Middleton. According to David Held and Anthony McGrew, globalisation denotes the expanding scale, growing magnitude, speeding up and deepening impact of transcontinental flows and patterns of social interaction. It refers to a shift or transformation in the scale of human organization that links distant communities and expands the reach of power relations across the worlds regions and continents. (Held and McGrew, 2002, p.1) The subject of media globalisation is primarily concerned with the domination of the global media industry by a small number of powerful transnational media conglomerates, and the extent to which these impact upon the worldviews of individuals in different parts of the world. Media have a central place in processes of globalisation for three reasons. Firstly, media corporations have been among those corporations that have been increasingly globalizing their operations. Secondly, media organizations help to develop the global communications infrastructure that facilitates global information flows and cross-border commercial activities. Lastly, global media are the principal means through which we make sense of events in distant places, and the information and images that they carry are central to the development of shared systems of meanings and understanding across borders. (Flew, 2007, p. 70-72) With the radical critique of global media being associated with strong globalisation arguments, globalisation is seen as the dominant force in media industries currently, notwithstanding counter-trends and localized forms of resistance. (Flew, 2007, p. 72) Cultural, Political and Economic Implications of Media Globalisation Pros of Media Globalisation The growth in global markets has helped to promote efficiency through competition and the division of labour the specialization that allows people and economies to focus on what they do best. Global markets also offer greater opportunity for people to tap into more diversified and larger markets around the world. It means that they can have access to more capital, technology, cheaper imports and larger export markets. The extensive reach of globalisation extends to daily choices of personal, economic and political life. For instance, greater access to modern technologies, in the world of health care, could make the difference between life and death. In communications, it would facilitate commerce and education, and allow access to independent media. Globalisation can also create a framework for cooperation among nations on a range of non-economic issues that have cross-border implications, such as immigration, the environment and legal issues. Simultaneously, the influx of foreign goods, services and capital in a country can create incentives and demands for strengthening the education system, as a countrys citizens recognise the competitive challenge before them. A core element of globalisation is the expansion of world trade through the elimination or reduction of trade barriers, such as import tariffs. Greater imports offer consumers a wider variety of goods at lower prices, while providing strong incentives for domestic industries to remain competitive. Exports, often a source of economic growth for developing nations, stimulate job creation as industries sell beyond their borders. The media industries have an innate tendency towards concentration of ownership and control, and that this tendency has been extended since the 1980s from the national to the global scale. Herman and McChesney (1997, p.1) argued that since the early 1980s there has been a dramatic restructuring of national media markets, along with the emergence of a genuinely global commercial media market. The principal consequence of such developments has been, as McChesney and Schiller argue, that a transnational corporate-commercial communication began to be crafted and a new structural logic put in placeà ¢Ã¢â€š ¬Ã‚ ¦ [as] communicationsà ¢Ã¢â€š ¬Ã‚ ¦ became a subject to transnational corporate-commercial development (McChesney and Schiller, 2003, p.6). McChesney has noted a focus upon the relationship between media globalisation and the concentration and centralisation of media ownership, and the interconnected nature of these two processes. The trend towards a global media oligopoly hastened in the 1980s and 1990s, for dominant media firms to seek international expansion in order to ensure their presence in a range of media markets and by concentration of ownership within media industries and the expansion of connections across media industries through the growth of multinational, cross-media conglomerates such as Disney, News Corporation etc. Cons of Media Globalisation Critical media theorists have always been concerned with tendencies towards concentration of media ownership and their impact upon politics, society and culture, and the impact of media globalisation led by Western transnational media corporations. Herbert Schiller argued that the current stage of the US-dominated global capitalism was one where what he termed the entertainment, communications and information (ECI) industries had achieved economic preeminence; their influence was enacted not only in the political-economic sphere but upon global culture and consciousness; and the result was a form of cultural imperialism, whereby the ideas and ideologies of the dominant West (particularly in the United States) exerted hegemony over the populations of the rest of the world. The radical critique of global media associated with critical political economy has experienced a resurgence of interest in recent years. The proposition that media ownership worldwide is subject to growing concentration, leading to reduced competition and increasingly homogenous media content worldwide. Edward Herman and Robert McChesney have argued that theà ¢Ã¢â€š ¬Ã‚ ¦ global media system is dominated by three or four dozen large transnational corporations (TNCs) with fewer than ten mostly U.S-based media conglomerates towering over the global market (Herman and McChesney, 1997, p.1). This has often been taken as a given starting point for understanding the nature of global media today, and is routinely repeated by critics for globalisation (Flew, 2007, p.73). For instance, Manfred Steger (2003, p.76) argues that to a very large extent, the global cultural flows of our times are generated and directed by global media empires that rely on powerful communication technologies to spread their messageà ¢Ã¢â€š ¬Ã‚ ¦ During the last two decades, a small group of very large TNCs have come to dominate the global market for entertainment, news, television, and film.

Gulf War Essay -- history

Gulf War I. Introduction - Why did a coalition of over 30 nations find it was necessary to go to war to help Kuwait after it was invaded by Iraq? How did the coalition defeat the Iraqis? And although the coalition won there were many consequences to face when the war ended. II. Reasons for war a. Saddam Hussein b. Iraq’s’ Economic Crisis c. Oil d. Disputes over Boundary III. Forming of the Coalition a. Nations joining the Coalition b. Coalition Strategy c. Iraqi Strategy IV. Military Operations V. Consequences a. UN-Iraqi Sanctions b. Casualties c. Gulf War Syndrome d. Reconstruction of Kuwait VI. Conclusion – When the coalition of over 30 nations was formed by President Bush to help Kuwait after it was invaded by Iraq, they had their own strategy to win. With all the different parts of the strategy put together they won the war, but with consequences to face (some good, others bad). The Persian Gulf War Why did a coalition of over 30 nations find it was necessary to go to war to help Kuwait after it was invaded by Iraq? How did the Coalition defeat the Iraqis’? Although the Coalition won there were many consequences to face. The causes of the war started with Saddam Hussein, then the Iraqi’s economic condition, and the dispute over boundaries, and finally oil. When the Iraqi’s invaded Kuwait a coalition was formed against them, which consisted of the use of many types of military strategies. When the coalition won there were casualties, the Gulf War Syndrome, and still some things to deal with in Kuwait. Since the invasion of Kuwait caught the world by surprise the question in everybody’s mind was – What were the reasons for the invasion? The first reason was Saddam Hussein. Saddam had two distinct characteristics: one, the determination to be remembered in history, two, and a certain vision of the future. Saddam wanted to have a unified Arab world with Baghdad as its center. Hussein also felt that after that after the fall of the Ottoman Empire there was an uneven distribution of wealth from oil reserves to the allied nations. Iraq’s only hope of survival was clearly oil revenues from its neighbor, Kuwait. Iraq’s economy was also hurt with the consequences of the 8-year Iran-Iraq War. When Iraq’s leaders claimed victory there were three-quarters of a million casualties (one third Iraqis), and heavy d... ...ded Kuwait a Coalition was formed against them, started by President George Bush. Many countries joined the Coalition to help out. The war started with air strikes and ended with ground troops. When Iraq was driven out of Kuwait they destroyed the country. After the war American Gulf War Vets were faced with the new Gulf War Syndrome and some casualties. The UN also had some problems to take care of with Iraq. Kuwait needed some rebuilding but remained an independent nation. Works Cited Bin,Alberto,Richard Hill,and Archer Jones. Desert storm - A Forgotten War.Westport: Praeger Publishers,1998. Johnson,James, and George Weigal. Just War and the Gulf War. Washington: Ethics and Public Policy Center,1991. Leyden,Andrew. Gulf War Debriefing Book.Internet. http://www.leyden.com/gulfwar. Milano,Fred. Gulf War Syndrome: The 'Agent Orange' of the Nineties.Internet.Spring-Summer 2000.http://www.findarticles.com. Schwartz,Richard. Encyclopedia of The Persian Gulf War. 1998 "Study:Gulf Vets' kids have more birth defects" The Leaf Chronicle.VOL.191. 6 October 2001, local ed.: A5 Thompson,Mark."The Gulf War Poisons Seep Out" Time Magazine. 30 September 1996, pp57

Bitter Sweet Symphony by Erin Flannery :: Music Creative Writing Flannery Essays

Bitter Sweet Symphony by Erin Flannery True, it was a hard decision when I was decided which of my classmatesà ­ papers to choose as à ¬the one.à ® I considered a question when trying to decide. I asked myself, à ¬What purpose this time capsule will serve?à ® My answer told me that the song inside this time capsule must be one that can still teach a message while telling the future generation something about our time. I believe the culmination to this answer was found in Erin Flanneryà ­s à ¬Bitter Sweet Symphony.à ® The title is fairly self-explanatory when it refers to the word bittersweet. That is what life is. We canà ­t expect only the good or the bad. Life is a heterogeneous mixture of both. Yet this mixture comes together in a harmonious conglomerate that is altogether something beautiful. We have the chance to give the future generation a gift. We can give them the answers before they encounter the questions. We can give the help theyà ­ll need before they need it. No oneà ­s perfect when dealing with life. Weà ­re only here for a short time, why not make it the best time you can? Life throws things at people and one has to be able to cope and learn to solve them as best as they can. As Rolling Stone eloquently put it, à ¬the lyrics address the need to cope (Wiederhorn).à ® In life, people are going to encounter problems no matter how hard they try to get around them. This song recognizes that fact and addresses it. The truth seems hard to come by these days. In my life, it is something I strive to give and receive. Thereà ­s no telling how many times one person has been lied to. Letà ­s just not mention that whole Lewinsky thing. à ¬Bittersweet Symphonyà ® donates the truth to the future. No sugarcoating or hiding of facts takes place. T he lyrics say, à ¬try to make ends meet youà ­re a slave to money then you die . . .à ® As life is, the song is inclusive of the good and the bad. Without the bad, how would we know of the good and vice versa? This common thread of truth connects us and the future.

McDonald’s and Obesity

Government and influential health advocates around the world stated that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States roughly 30 percent of American children are overweight or obese. According the U. S. Centers for Disease Control and Prevention (CDC), an estimated 64. 5 percent of Americans tip the scales as overweight or obese, the highest percentages of fat people of any countries are catching up.The World The World Health Organization (WHO) reports that globally there are now more than 1 billion overweight adults and at least 300 million of those are obese, a 50 percent increase in the number of obese people and there are 200 million children under five who are estimated to be overweight worldwide. In many countries the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle- aged health problems because they are too far. Obesity among European children has been on the rise over the last 15 years.The number of overweight children in Europe did not change much from 1974-1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese, in Spain 30 percent, and in Italy, 36 percent. While less than 1 percent of the children in Africa suffer from malnutrition, 3 percent are overweight or obese. Perhaps the most distressing data come from Asia, where the measure of being overweight used in Western countries may underestimate the seriousness of weight-related health problems faced by Asians.In Japan, for example, obesity is defined as a body mass index (bmi) level of 25 or more, not 30 as it is in Western countries. But Japanese health officials report that a BMI of 25 or more is already causing high rates of diabetes . About 290 million children in China are thought to be overweight, and researchers expect that number to double in the next 10 years. The World Health Organization has warned of an escalating global epidemic of overweight and obesity. Global Reaction to Obesity One of the perplexing questions is why the relatively sudden increase of obesity worldwide?Some opine that fast food portion sizes are partly to blame. The average size order of French fries has nearly tripled worlswide. Some people say advertising is to blame, particularly ads aimed at children, such as those ads that use celebrities to market high-calorie foods. According to USA Today, one study found that the average American child sees 10,000 food ads a year, mostly for high-fat or sugary foods and drinks. Traditionally, in developing countries, the poorest people have been the thinnest, a consequence of hard physical labour and the consumption of small amounts of traditional foods.But when these people in poor countries migrate to cities, obesity rates rise fastest among those in the lowest socioeconomic group. Even as food companies’ battle U. S lawsuits and legislators who blame them for inducing childhood obesity, they’re being attacked on another front-Europe-which is threatening, among other things, to ban advertising icons such Tony the Tiger and Ronald McDonald. †I would like to see the industry not advertising directly to children,† said one European health commissioner. â€Å"If this does’nt produce satisfactory results, we will proceed to legislation.†The European Health Commission has called for the food industry to set its own regulations to curb so-called junk-food advertising aimed at the European Union’s 450 million citizens-or face bans similar to the tobacco industry. The ominous comparison to cigarettes is increasingly being made in the United States as well. Commenting on a McDonald’s plan to send Ronald McDonald to schools t o preach about nutrition, an aide to a U. S. senator said, â€Å"No matter what Ronald is doing, they are still using this cartoon character to sell fatty hamburgers to kids.Once upon a time, tobacco companies had joe Camel and they didn’t get it either. † Also under fire is TV advertising of kids’ foods, as calls for curbs or bans rise around the world. â€Å"If the rise in [the] child obesity trend continues, within five years we’ll be in the same situation as America is today,† said a senior child nutritionist at the University of Copenhagen who sits on the board of Denmark’s National Board of Nutritional Science. â€Å"Banning T. V ads that are targeting kids is an important strategy to adopt.†But there is an argument that those measures won’t help. â€Å"In Sweden, Norway and Quebec where food ads are banned from kids’ TV, there’s no evidence that obesity rates have fallen. † A new law in France will f orce food marketers to choose between adding a health message to commercials or paying a 1. 5 percent tax on their ad budgets to fund healthy-eating messages. Other measures under consideration in Europe include banning celebrities and cartoon characters from food ads aimed at children and preventing food marketers from using cell phone jingles to reach kids.Ireland bans celebrities from food and a beverage ad aimed at children and requires confectionery and soft-drink spots broadcast in programs where half the audience is younger than 18 to carry a visual or voice-over warning that snacking on sugary foods and drinks can damage teeth. Ireland is a small market, but there are fears that these measures could spread to the United Kingdom and then to the rest of Europe, especially since many advertisers run the same campaigns in the United Kingdom and Ireland.Unlike France and Ireland, the United Kingdom is trying a more carrot-and-stick approach, encouraging self regulation with legis lation as a last but threatened resort. The U. K. Government published health recommendations giving the food and beverage industries to act more responsibly or face formal legislation. The document followed a high-profile U. K government inquiry into child obesity last year. Marketing and agency executives called to give evidence were grilled publicly over the use of celebrities in ads, inciting kid’s â€Å"pester power† and high salt and sugar content in foods.The paper’s proposals include clamping down on using cartoon characters to appeal to kids in food and beverage ads, potentially dooming brand icons such as Kellogg’s Tony the Tiger. There have also been calls for a ban, like Ireland’s on celebrity endorsement in â€Å"junk-food† advertising . In a country where the biggest grocery-store brand, PepsiCo’s Walkers Crisps, relies on celebrities in its ad campaigns, that’s a big deal. The Nordic countries are the most milita nt about enacting laws to ban or restrict marketing of foods that they consider unhealthy to children, and fighting to extend those restrictions to the rest of Europe.The toughest laws against advertising to children have long been in Scandinavia, where the health risks of obesity and diabetes from high sugar consumption are sometimes compared to tobacco. The legislatures in Sweden, Finland, and Denmark are all considering even tighter controls on marketing sugary foods. Denmark’s National Consumer Council has petitioned the government to ban marketing â€Å"unhealthy food products† to anyone under 16, and Finland’s legislature is hearing from health groups that want a total ban on TV ads for sugar-laden food.Commenting on such proposals, the CEO of the Finish Food and Drink Industries Federation said, â€Å"Implementing stricter controls on advertising food and drinks will not be a quick-fix answer to all these problems. † â€Å"The European Union is on it, Washington is on it, the ball is rolling now and the food companies have to do something,† said one top advertising agency executive. But he added, â€Å"I hope food companies won’t be bullied into doing things that play to the politicians,† nothing there are other contributing factors for obesity, such as low income.He said food marketers could truly contribute to a solution by putting money into programs like the USDA’s Nutrition Program for Women, Infants and Children, a subsidized food and education program that also happens to be very good at driving sales for the products approved for the list. The key is to translate the hype to real solutions like physical education in schools and parents-the most important role models, according to substantiated research-reclaiming responsibility. †If a food has a right to exist, a market has the right to advertise it.†Marketers are struggling against a crackdown on food advertising amid growing c oncern over obesity throughout the world. Marketers are trying to avert a clampdown with greater self-regulation. But despite a slew of individuals company efforts to shift new-product and marketing focus to healthier offerings, the industry has, until now, large shied away from defending itself more broadly.McDonald’s Response For the last few years, McDonald’s has reacted to the obesity issues in several ways in the U. K. and other countries Concerned about consumer reaction to the film Super Size Me, McDonald’s Corp.  broke a U. K campaign called â€Å"Changes† with poster ads that omit the Golden Arches for the first time, replacing them with a question mark in the same typeface and the tagline† McDonald’s. But not as you know it. †Promoting ongoing menu changes, the posters feature items such as a salad, a pile of free-range eggshells, pieces of fruit and cups of cappuccino. The effort preceded a direct-mail campaign to 17 millio n households touting healthier menu items and smaller portion size. McDonald’s aim was to cause people to think differently about McDonald’s and to make the public aware of new products.†There’s no intention to abandon the Arches† but only to focus attention on the â€Å"healthy† additions to the menu. Despite the new campaign, research showed the chain hadn’t received the hoped for awareness for some of the newer items on its menu, including the all white-meat Chicken Selects and the fruit bags. More worrisome, a research study revealed that frequent users didn’t like to admit to friends that they ate at McDonald’s. â€Å"We don’t want to have closet loyalists. † One researcher urged more time for McDonald’s â€Å"Changes† campaign to get traction.â€Å"The market position and market stature of McDonald’s in the U. K. is not nearly as strong as it is in the U. S. and accordingly, you ha ve to stick with the program longer, â€Å" he said. But he warned that the â€Å"Changes† campaign could backfire. â€Å"Trying to suppress the logo is not likely to change the hearts and minds of many fast-food voters in Europe. † In anticipation of the release of the documentary Super Size Me in the United Kingdom, McDonald’s in London went on the defensive with full-page newspaper ads discussing the film.The ads, headlined â€Å"If you haven’t seen the film ‘Super Size Me,’ here’s what you’re missing,† have appeared in the film-review sections of six newspapers to coincide with filmmaker Morgan Spurlock’s appearance at the annual Edinburgh film festival. The copy describes it as â€Å"slick and well-made,† and says McDonald’s actually agrees with the â€Å"core argument† of the film-â€Å"If you eat too much and do too little, it’s bad for you. † However, it continues:  "What we don’t agree with is the idea that eating at McDonald’s is bad for you.†The ad highlights some of McDonald’s healthier menu items such as grilled chicken salad and fruit bags. A spokeswoman for McDonald’s said it ran the ads to ensure there was a â€Å"balanced debate† about the film. Super Size Me distributor Tartan Films has retaliated by running identical-looking ads in newspapers promoting the film. As a direct response to government calls for food marketers to promote a more active lifestyle, McDonald’s U. K. launched an ad campaign aimed at kids featuring Ronald McDonald and animated fruit and vegetable characters called Yums.In two-minute singing-and-dancing animated spots, the Yums urge, â€Å"It’s fun when you eat right and stay active. † Even though McDonald’s plans to expand its healthier menu offerings, it does so cautiously, so people remember that the Golden Arches at its core still means burg ers and fries. McDonald’s, throughout Europe and elsewhere, is testing ways to address the obesity issue. In Scandinavia, for example, popular healthy local foods have been added to the McMenu, like cod wrapped in rye bread in Finland. In Norway, some outlets sell a salmon burger wrapped in rye bread.In Sweden, no salt is added to the food served. In Australia, McDonald’s took a different approach-it reduced its budget for ads directed to kids by 50 percent. McDonald’s French operation raised the ire of the parent company when it ran a print ad in a women’s magazine quoting a nutritionist’s suggestion that kids shouldn’t eat at the restaurant more than once a week. While the ad was meant to promote McDonald’s and seems reasonable since the French only visit quick service restaurants every two weeks on average anyway, such a campaign would have been heresy in the United States.McDonald’s can fit into a balanced diet. Later, the company recruited a pair of French nutritionists who declared the Big Mac and cheeseburger healthier than traditional French fare such as quiche. Marketers in France have lobbied hard to be allowed to be allowed to use positive lifestyle messages in ads-like emphasizing the importance of physical exercise and a balanced diet-rather than grim health warnings. France’s Ministry of Health appears to be listening, and is now expected to let marketers choose among three or four positive health messages.Industry experts say the government changed its mind out of fear that strong warnings might backfire, causing anxiety among consumers about eating. Moreover France may hope its new law, if not too extreme, will become a blueprint for Europe. Snack Food Industry Responses Snack food and beverage companies like PepsiCo have joined the fray along with the fast-food industry. PepsiCo’s strategy includes adding products like Walker’s Potato Heads, launched recently in the U nited Kingdom as a healthier snack for children, and encouraging exercise.In October 2004, Walker’s did a pedometer giveaway through its Website, backed by a $ 5. 6 million. TV campaign. â€Å"We want to demonstrate that we are taking a responsible approach and make governments aware of what we are doing. In our view it is entirely wrong to pin all the blame on advertising to children, and we think we have moved to the stage where most government accept this. † In Canada.Where about one-third of children aged 2-11 are overweight, Concerned Children’s Advertisers, a group whose members include Nestle Canada, Coca-Cola, General Mills, Kellogg, and Kraft has just begun running  the first of three 60-second spots featuring â€Å"Health Rock,† a colorful animated figure on a T-shirt, who sings about balancing food and activity. In the Asia/Pacific region, few countries except Australia have yet to make food marketing and childhood obesity an issue. In much o f Asia, a Western fast-food meal or a cola is still an occasional treat rather than a daily overindulgence. As childhood obesity begins to register as a concern in China, though, McDonald’s has started promoting healthier items such as† high calcium fruit yogurt† and chocolate pudding and low-fat milk on in-store marketing materials like tray liners.Marketers are also keeping an eye on Brazil. A Sao Paulo university recently analyzed children’s programming and food that 1 out of 10 minutes of advertising was a food commercial. That study is a starting point for the group appointed within a government health organization’s ad unit to examine nutritional claims in advertising to children. Questions 1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?2. Discuss the merits of the law proposed by F rance that would require fasr-food companies either to add a health message to commercials or to pay a 1. 5 percent tax on their ad budgets. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation. 3. If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother? 4. The broad issue facing McDonald’s U. K. is the current attitude toward rising obesity.The company seems to have tried many different approaches to deal with the problem but the problem persists. List all the problems facing McDonald’s and critique their various approaches to solve the problems. 5. Based on your response to question 4 recommend both a short-range and long-range plan for McDonald’s to implement. 6. Explain with the Indian perspective, giving relevant Statistics about the Obesity Problems with Focus on the Teens indulging in Bulimia and the medical issues relating to Obesity lik e Type 2 Diebetis.